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LAUNCHING SOON

Karuna London was founded to challenge ideas of luxury and conscious consumption through our cruelty-free accessories. Our name Karuna is a Sanskrit word meaning compassion, reflecting our brand's deep-rooted commitment to cruelty-free innovation, ethical craftsmanship and mindful luxury. More and more of us are waking up to the fact that an animal-based diet and lifestyle is no longer in alignment with our evolving values. A shift is happening towards more compassionate, mindful and non-toxic living that not only heals our surrounding environment but our souls as well. Life is short and this planet our only home. What could be more meaningful than working to protect it and our fellow creatures? We will be taking pre-orders soon and as a valued member of our waitlist, you will be among the first to discover our limited collection. Every sale supports the HOPE Foundation, delivering healthcare and education programmes to street-connected families and children in India. We will be in touch with your official invitation but in the meantime, follow us on social media to learn more about what we stand for and see behind the scenes.

Landscape of Ubrique Spain with flowers

ABOUT US

Karuna London

We have sourced the best-performing, most responsibly-made materials available. Our technologies use plants, agricultural waste and recycled plastic bottles which are diverted from landfill.⁠

Our commitment to sustainability, ethical production and unparalleled craftsmanship ensures that every piece is not only beautiful but also kind to people, animals and our planet.

Our luxury bags are crafted in small numbers by skilled artisans to ensure the highest quality and minimize waste. This careful, limited production approach not only upholds our commitment to sustainability but also celebrates and respects the exceptional craftsmanship of our artisans.

By signing up to our waitlist, you will receive priority access to our meticulously-crafted designs, ensuring you can secure your favourite items. Join our waitlist today and embrace the unique blend of luxury and sustainability that defines our brand.

Behind the Name

What is 'Karuna'?

‘Karuna’ means compassion and is a core value of our brand, the foundation of our ethical manufacturing practices and sustainable fabric sourcing.⁠

Our Values

Creating with Compassion

We design with a deep commitment to sustainability, ethical practices and respect towards animals. This approach empowers our customers to make mindful and responsible choices, contributing to a positive impact on the world.

Celebrating Artisans

Our collections are made by expert artisans in a small, historic region in Southern Spain. They use traditional techniques which are passed down the generations, ensuring our pieces stand the test of time.

Giving Back and Empowering Women

Every sale helps to support women and children's health and education, working towards a brighter future.